[FR] Léa on the AARRR Appliqué podcast

Our VP of Design, Léa Mendes da Silva, was interviewed on the Yann Leonardi's podcast.

Léa talked about Design and Product.

What is brand design, Product design, UX, UI? A

ll the disciplines that allow us to offer a differentiating, unique and coherent customer experience with a brand branding.

They talked about the strong similarity on the transverse side of the customer experience, between Growth as it should be and Branding.

They also discussed branding methods, such as Jake Knapp's Three-Hour Brand Sprint or the Lean UX and design principles.

Finally, they talk about good practices, and the mistakes not to be made.